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Personalization is the secret sauce on email marketing. Everyone knows this. But why do we still see so many generic emails. Kelly Haggard is the Stefan Pollard Email Marketer of the Year for 2022 by the ANA Email Excellence Center. Kelly joined me to discuss the strategy and what she could tell us about her work at Synchrony that earned her the covetted prize. It turns out the super personalization is at the heart of it. But really what makes this podcast so much fun to record is the range of discussions that come out of it. I hope you’ll enjoy listening to this as much as i had fun recording it.