Ian Brodie went from mathematics to marketing, and his methodological approach is very refreshing and probably explains why his book is an Amazon Best Seller for Email Marketing. In addition, he communicates extremely clearly, and there is no doubt that this episode can be a guide for the email marketing perplexed. Ian Brodie is the author of Email Persuasion, a book about email marketing with over 150 five-star reviews on Amazon. Here’s a quote from one reviewer, “Email Persuasion Is easily the best training I’ve seen on email marketing. There are courses out there that cost hundreds to thousands of dollars and still don’t compare to this powerful book.” So bringing Ian as a guest on Inboxing was a great way to get into many great topics for every business owner, particularly for those working in the email space. So get your popcorn and enjoy a great conversation about how to make magic in your subscribers’ inboxes. Special thanks to Abandoned Cart Expert for their support of Inboxing. eCommerce stores lose so many potential long-term customers to abandoned carts. Imagine your abandoned cart series realizing its potential and converting many more customers. Head to abandonedcartexpert.com and stop leaking great customers.