Work Some Magic ✨ on the Emails Everyone Wants
Ever wondered why order confirmations look the way they look, Hillel?
Probably not… It sounds like a me-thing. But order confirmations, and other transactional emails, tell A LOT about the brand behind it.
You’ve signed up to this series, probably because you know some stuff about email and are super excited to learn more. So, you already know email marketing is about putting the customer first,… right? Well, let me teach you that transactional emails are the heartbeat of that 💌.
Transactional emails are the ones that are a direct result of a customer’s action. Whether it’s an order confirmation, a password reset email, or a track & trace, the transactional email is vital to the relationship between your brand and your customer.
Simple math tells us that every transactional email that doesn’t put the customer first, is an opportunity squandered.
So here’s a few tips to change the Excel-like, unpersonalized emails you’re sending now and turn them into absolute pizootz!
- Give them the same branding as your marketing emails and website (consistency is key!);
- Throw in some fancy elements if the email is text-only but leaves room for creativity (e.g. product images in an order confirmation, or a status bar in a shipment email);
- Make sure your logo is on there, along with the information people need to verify it’s you or to reach out to you if there’s something wrong with the email or their order;
3.1) Pro tip: Don’t, I repeat, don’t use noreply@-addresses. - Make sure to make the call-to-action as clear as possible, if there is any (great example: password resets)
- While you’re at it, throw in some cross- or upsell. This makes your transactional emails generate money for you. How cool is that!
Oh, and if you can’t make pizootz-y emails with your current software, my next instruction would be to start using software that can! 😉
That’s all for my friendly piece of transactional email advice, but we will meet again later in this series. If you cannot wait for that, make sure to stalk me on LinkedIn!
Happy sending 📬, Tom Blijleven from Flowmailer