Authenticate Your Domain
Authentication is the little secret ESPs don’t talk about to businesses when selling their email marketing tools. They show you a really cool jazzy email editor with fun design features. They sell a secure, well-organized CRM to save all your subscribers. But they don’t explain to you that you need a bit more than a beautiful template and a list of subscribers to get started.
Authentication needs to be implemented only once and before sending any emails or campaigns from any tool you use. When sending newsletters to your subscriber, their inbox verifies the sender to protect their clients from spoofers and spammers. Think of authentication as a formal form of identification.
We promise. No spam. No solicitation. Only #emailTalk
Tune in tomorrow as we talk about Welcome Emails with Tom Blijleven.