One of the best ways to engage your readers is to inside out your emails. Erm, Nikki, what are you talking about? Inside out my emails??? Well, often when writing emails, we bury the lede. We write in chronological order. Or explain things sequentially. Which is… kinda boring. And “boring” = readers who can’t get …
Guess the 2nd most frequent question I get about writing emails. (The first is “How often should I send emails?”.) I’ll wait. Got your answer? 3…. 2… 1… “How do you come up with email ideas?” (Did you guess right?) As with most creative work, ideas come a little bit through lightning strikes. And a …
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