Pre-headers – The Subject Lines Best Friend When you create an email, you have three tools you can use to encourage people to open your email. Sender/From Name Subject Line Pre-header text (or preview text) Space is limited in the inbox, so catching the recipient’s eye and encouraging them to open as soon as they …
Grow Your Email List the Right Way Proper list growth is critical to having a highly engaged and profitable email program. Most email programs should drive 20% to 30% of a company’s revenue, and a key component of that is having the right people in your list. You could have a list of 1 million …
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